Lenders · mortgage · real estate · funding · credit-stacking

Triage your funding applications by financial readiness — not by guesswork.

Whether you're a lender, mortgage broker, real-estate team, or credit-stacking firm, LeadFi runs a soft-credit pull pre-screen on the applications and leads you receive — from just name, email, and phone — then sorts them SQL vs NQL so your underwriters and closers spend their time on the ones most likely to fund. Not a lender. Not a credit decision.

Start free — get your API key Book a call

20 prequalifications · 14 days · $0 today — card on file, we don't charge you.

Know which applicants are financially ready to fund — before an underwriter spends a minute on them.

How it plays out for you

Problem → qualify → route → act

The same engine, told for lenders, mortgage & funding.

  1. Problem

    Most applications never become funded deals

    Your team works every application the same way, but only a fraction are financially ready right now. The rest absorb underwriting hours and closer calls that never convert.

  2. Qualify

    Pre-screen on submission

    Every application runs a soft-credit pull pre-screen from name, email, and phone — no SSN required from the applicant, no impact to the consumer's credit. Your underwriters get the financial-readiness signals you configure (VantageScore 4.0, available credit, income, DTI) plus a routing decision; a real consumer's data never appears on a public page.

  3. Route

    Send the ready ones forward first

    SQLs route straight to an underwriter or closer for speed-to-decision; NQLs route to nurture, education, or an alternative path. Nurture is alignment, not a dead end.

  4. Act

    Place the right financing path

    Open follow-on paths for applicants who are ready, and surface alternatives for those who aren't yet — via PayFull / LeadFi Capital and partner programs.

How you wire it in

Sits behind the flow you already run

Pick the on-ramp that fits your team — it fires after a lead opts in.

For your engineers

API / REST

Issue a key, POST a lead, get an SQL / NQL classification and a route back — in real time. Sandbox included on every plan.

For marketers & agencies

No-code webhooks & Form Routing

GoHighLevel · Zapier · Make, or drop one Form Routing script tag to auto-qualify and redirect every submit. No engineer required.

For AI-agent builders — Claude & Cursor

MCP

Connect LeadFi as an MCP tool and pre-qualify the leads you already have from inside your agent — no glue code to write.

See every on-ramp on the developers page, or the full platform on the product page.

What changes

Outcomes for lenders, mortgage & funding

Figures are directional and reported — your results vary. Compliance is a workflow you design with your advisors.

  • Underwriters and closers spend their hours on the applications most likely to fund — reported · results vary
  • Faster speed-to-decision on the applications that are ready right now
  • A complete, exportable audit trail with a consent reference on every pre-screen
  • Returns the financial-readiness signals you configure + a routing decision — no real applicant's data on a public page
Soft-credit pull pre-screen Soft pull only — no impact to the consumer's credit No SSN / address required from the lead Name / email / phone only Consent on every call · audit trail Returns the signals you configure — no real consumer's data on a public page

Make the same lead flow worth more — starting with your next 20 leads.

Start free — get your API key Book a call

Building with an API or agent? Start free · Want it mapped to your funnel first? Book a call · Custom volume or reseller? Talk to us

Start free — get your API key