LEAD QUALIFICATION ENGINE
LeadFi runs a soft credit check for lead qualification on the leads your funnel already captures — from just name, email, and phone, after they opt in. It's a soft-credit pre-screen, so there's no hard inquiry and no impact to the consumer's credit. Each lead comes back with the financial-readiness signals you configure plus a routing decision — qualified (SQL) or not-yet (NQL) — that your CRM can act on instantly. We are not a lead source, and we are not a lender.
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A soft credit check for lead qualification is a soft credit pull that pre-screens opted-in leads to gauge financial readiness before your team spends time on them. LeadFi runs it from just name, email, and phone after a lead opts in on your own form, returns VantageScore 4.0 and buying-power signals, and routes each lead as SQL (qualified) or NQL (not yet). Because it's a soft pull, it does not impact the consumer's credit.
A soft credit check for lead qualification is a compliant, soft credit pull that pre-screens prospects who have already opted in on your form. It reads financial-readiness signals like VantageScore 4.0, available credit, estimated income, and debt-to-income (DTI) so you can score and route leads by real buying power. Because it's a soft pull, it does not impact the consumer's credit. LeadFi is the qualification and routing layer that runs this pre-screen and hands a clean SQL/NQL decision to your CRM. It is not lead generation and it is not a lender.
What lands in your CRM
Every pre-screened lead comes back as a structured readiness profile your CRM can route on. Below is an illustrative, fictional lead record — no real consumer data — showing the signals LeadFi returns.
You choose which signals each pre-screen returns. Configure them per package in the dashboard.
Illustrative example for a fictional lead — sample data, not a real consumer. On a live pre-screen LeadFi returns the signals you configure. Soft pull; no impact to the consumer's credit. Not a lender; no credit decisions.
How it works
A prospect submits your existing form, funnel, or booking page with name, email, and phone. Nothing changes for them and nothing new is sold to you — these are leads you already have, on flows you already own.
LeadFi runs a soft credit pull and enrichment on that contact. It returns configurable financial-readiness signals — VantageScore 4.0, available credit, estimated income, debt-to-income (DTI), and funding or financing pre-approval indicators. The soft pull does not impact the consumer's credit.
LeadFi applies your thresholds and returns a routing decision — SQL (qualified) or NQL (not yet), with tiers — then pushes it to your CRM. Qualified leads go straight to booking or sales; not-yet leads route to a lower-ticket or financing path. LeadFi decides routing, never lending — no approve/deny and no credit decision.
SQL vs NQL
LeadFi converts raw financial-readiness signals into a routing decision your team can act on instantly. You set the thresholds; LeadFi returns a tiered SQL or NQL label so high-buying-power prospects reach a human fast and everyone else lands in the right lower-friction path. Tiers below are illustrative — you configure the cutoffs that fit your offer and price point.
Defaults shown — every threshold is adjustable, or score by VantageScore 4.0 credit dials instead. These are routing tiers you configure; LeadFi never approves, denies, or lends.
Why it matters
Your closers spend hours on leads who could never afford the offer. Pre-screening by buying power puts qualified prospects in front of your team first, so calendar time goes to people with real capacity to purchase. Reported results vary.
Manual lead scoring relies on gut feel and form fields people fudge. A soft credit pre-screen returns objective financial-readiness signals, so SQL/NQL routing runs on data — automatically, the moment a lead opts in.
Leads who aren't ready for the high-ticket offer aren't discarded — they're routed to a lower-ticket offer or financing path that fits them. You protect closer time and buyer experience at once, with no approve/deny and no credit decision.
Dev-first
LeadFi ships three ways to plug in. Use the REST API to pre-screen a contact on form submit and route on the response, run the MCP server inside Claude or Cursor to qualify leads agentically, or drop in the no-code form-routing script to sit behind your existing forms and funnels with no engineering. Every call returns financial-readiness signals plus an SQL/NQL routing decision your CRM can act on.
POST /v1/leads/prescreen
Authorization: Bearer $LEADFI_API_KEY
Content-Type: application/json
{
"name": "Illustrative Lead",
"email": "lead@example.com",
"phone": "+15555550123",
"consent": true
}
// -> { "routing": "SQL", "tier": "priority",
// "signals": { "vantagescore_4_0": "...",
// "available_credit": "...",
// "dti": "..." } }Who it's for
The math on the leads you already have
Out of every 10 leads, at least half can't afford your offer today. Move the sliders to your numbers, then stack the optimizations LeadFi unlocks and watch where your revenue could go.
Optimizations you'd turn on
Each % is an average reported by LeadFi clients — illustrative, and your results will vary.
Financing is provided by third parties and is subject to their approval — LeadFi flags who may be a fit; it isn't a lender and doesn't approve or fund anyone.
Estimates for illustration only — not a guarantee, prediction, or promise of earnings. This is a best-case stack with every optimization working together — most businesses turn on only some, and these levers overlap in real funnels, so combined results are usually lower than the numbers multiplied together. Every figure is hypothetical and individual results vary; your actual outcome depends on your offer, traffic, pricing, and execution. LeadFi provides the financial-readiness data and routing — it is not a lender, makes no credit decisions, and does not guarantee revenue, funding, or approval.
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