LeadFi Privacy Pollicy

Entity Name: Momentum Mastery LLC
Website: LeadFi.ai
Last Updated: 10/01/2024

Introduction

Momentum Mastery LLC, doing business as LeadFi (“LeadFi”, “we”, “our”, or “us”), values your privacy and is committed to protecting your personal information. This policy explains how we collect, use, share, and protect personal information when you visit our online resources and when our clients use our technology platform to evaluate and qualify their own leads.

By accessing or using our website or services, you agree to this privacy policy and consent to our collection and use of your information as described below.

1. Scope of This Privacy Policy

This policy applies to LeadFi’s online resources, including our website, applications, and any electronic communications such as email or social media. It also governs how we process data when our clients use our platform to generate insights on their own leads and customer information.

2. Information We Collect

a. Information Clients or Users Provide Directly
  • Your name, email, phone number, address, or other contact details when you fill out forms or communicate with us.
  • Any other information you choose to provide when using our services or website.
b. Information We Collect Automatically
  • Identifiers: IP address, device ID, cookie identifiers, and similar tracking data.
  • Usage Data: Pages visited, features accessed, time spent on our services, and interactions.
  • Technical Data: Browser type, operating system, device attributes.
c. Information From Third Parties
  • We may also collect data from publicly available sources, trusted third-party data providers, or business partners to improve our technology platform.
  • This may include address details, demographic, household, or limited financial data to help optimize lead analysis.

3. How We Use Information

We use information to:

  • Provide and maintain our technology platform, which allows clients to run pre-qualification processes and generate insights on their own leads.
  • Facilitate soft credit checks (also known as soft inquiries) on behalf of our clients, helping them assess the financial profile of leads. These checks do not affect credit scores.
  • Communicate with you, respond to inquiries, and provide support.
  • Analyze trends, develop new features, and improve the performance of our website and services.
  • Deliver targeted advertising and marketing communications (with opt-out options).
  • Comply with legal obligations, enforce our Terms of Service, and protect our rights.

We do not sell or resell consumer data. Our platform is licensed by clients to process their own leads and generate insights using their data.

4. Authorized Service Providers & Data Processing

To operate effectively, we work with trusted third-party providers and secure frameworks, including:

  • Zapier, Make.com, and Go High Level (GHL), which help us automate data flows between systems and manage lead information.
  • Google Sheets, which we use to temporarily record minimal lead data, such as name and email, for operational purposes.
  • FastAPI, which serves as our secure application framework to transmit data between our clients and verification systems.

These authorized service providers process data only under our instructions and are required to maintain appropriate data privacy and security standards in compliance with applicable laws. We do not store or maintain your credit or detailed financial data on our servers; this data flows securely through our systems directly to our verification partners who perform soft credit checks.

5. Sharing Information

We may share data as necessary to:

  • Enable our authorized service providers and business partners to help operate, integrate, or enhance our technology platform, including technical support, analytics, payment processing, or marketing.
  • Comply with legal and regulatory requirements, or protect our rights and the rights of others.
  • Support corporate transactions such as mergers, acquisitions, or asset sales.

We do not sell personal information to third parties for independent use.

6. Cookies & Similar Technologies

We use cookies, pixels, and similar technologies to:

  • Understand how you interact with our website and services
  • Measure and improve marketing performance
  • Deliver tailored advertising

This may involve platforms such as Google Analytics, Meta Pixel, and similar tools. You can control or disable cookies through your browser settings. Note that disabling cookies may affect certain site features. We also provide an opt-out option on our website for specific tracking.

7. CCPA and Virginia Consumer Data Protection Rights

If you are a resident of California or Virginia, you have rights under laws such as the California Consumer Privacy Act (CCPA) and Virginia Consumer Data Protection Act (VCDPA), including the right to:

  • Know what personal information we collect, use, disclose, or sell (which we do not do).
  • Request access to your data or a copy in a portable format.
  • Request deletion of your personal data, subject to legal exceptions.
  • Opt out of the sale or sharing of personal data.
  • Not be discriminated against for exercising privacy rights.

Notice at Collection: We provide this privacy policy at or before the time we collect your information to inform you of your rights and our practices.

To exercise your rights, including submitting a “Do Not Sell My Data” request, you can use our opt-out form or email support@leadfi.ai. We will verify your identity before processing certain requests.

8. Opt-Out Rights

You have the right to opt out of receiving marketing communications and targeted advertising. To opt out of targeted advertising or data sharing with third-party vendors, you can use our opt-out form or adjust your browser settings to limit cookies.

9. Cross-Border Data Transfers

We primarily store and process data in the United States. If you access our services from outside the U.S., you understand and agree that your data may be transferred to and processed in jurisdictions with different data protection standards.

10. Data Security & Retention

We use safeguards such as encryption, secure servers, and access controls to protect your data. However, no system can guarantee complete security.

We retain data only as long as necessary to provide our technology platform, comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion of your data at any time.

11. Your Rights

Depending on your location, you may have the right to:

  • Access, update, or correct your personal data
  • Request deletion of your data
  • Object to or restrict certain processing
  • Opt out of marketing and targeted advertising

To exercise these rights, you may use our opt-out form or email support@leadfi.ai. We may verify your identity before fulfilling requests.

12. GDPR Rights for EEA Residents

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including to:

  • Access, correct, or delete your personal data
  • Restrict or object to processing
  • Data portability
  • Lodge a complaint with your local data protection authority

Please contact us at support@leadfi.ai to exercise these rights.

13. Children’s Privacy

Our services are not directed to individuals under 18. If we discover we have inadvertently collected data from a child under this age, we will promptly delete it.

14. Changes to This Policy

We may update this privacy policy occasionally. When we do, we will revise the “Effective Date” at the top. By continuing to use our services after any changes, you accept the new terms.

15. Contact Information

If you have questions or concerns about this privacy policy, please contact us at:

Momentum Mastery LLC
Email: support@leadfi.ai
Address: 1309 Coffeen Ave, Ste 1200, Sheridan, WY 82801