BUYING-POWER LEAD SCORING
Engagement scores and firmographics tell you who clicked. They don't tell you who can afford the offer. LeadFi runs a soft-credit pre-screen on the leads you already collect and hands your CRM configurable financial-readiness signals plus a routing decision — SQL or NQL — so your closers spend their time on the buyers most likely to have the capacity to say yes. It's qualification and routing of your existing lead flow, not lead generation, and LeadFi is not a lender. A soft pull does not impact the consumer's credit, and reported results vary.
See it run
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Lead scoring based on buying power ranks the leads you already have by real financial capacity to pay, not by clicks or firmographics. After a lead opts in on your own form, LeadFi runs a soft-credit pre-screen from name, email, and phone, returns signals like VantageScore 4.0, available credit, income, and DTI, then tags each lead SQL or NQL and routes it to your CRM.
Lead scoring based on buying power is a method of ranking and prioritizing inbound leads by their verified financial capacity to afford what you sell, rather than by engagement signals, form activity, or firmographic guesses. It answers the one question your CRM can't: can this person actually pay? LeadFi delivers it by running a permissioned soft-credit pre-screen on leads your funnel already captured, then returning financial-readiness signals and a qualification decision. This is prospect pre-screening and CRM lead enrichment, not lead generation and not lending. LeadFi never sources new leads and makes no credit decisions.
What lands in your CRM
Here is an illustrative CRM contact card for a FICTIONAL lead, showing the financial-readiness signals and SQL/NQL routing decision LeadFi writes back per contact. Figures below are fabricated for illustration only.
You choose which signals each pre-screen returns. Configure them per package in the dashboard.
Illustrative example for a fictional lead — sample data, not a real consumer. On a live pre-screen LeadFi returns the signals you configure. Soft pull; no impact to the consumer's credit. Not a lender; no credit decisions.
How it works
Nothing changes about your funnel. A lead submits your existing form, webinar, or booking page with just three fields: name, email, and phone. No address, no DOB, no SSN asked of the lead. The opt-in hands off to LeadFi in real time via webhook, REST API, MCP, or a no-code form-routing script.
LeadFi matches identity from those three fields and runs a soft-credit pre-screen. Within seconds it returns configurable financial-readiness signals to your CRM per contact: VantageScore 4.0, available credit, income, DTI, and funding or financing pre-approval signals. The soft pull does not impact the consumer's credit.
LeadFi tags every lead SQL (financially qualified, with tiers) or NQL (not yet qualified) and hands the decision back to your CRM. SQLs route to your calendar or top closer for speed-to-lead. NQLs route to a lower-ticket offer, financing, or a longer follow-up. Every lead stays in motion. LeadFi routes; it never approves or denies anyone.
SQL vs NQL
LeadFi turns raw buying-power signals into a single routing decision your team can act on. SQL means the lead is financially qualified to afford what you sell; NQL means they can't yet, so they get a lower-ticket path instead of a wasted call. SQL is broken into tiers so reps chase the strongest capacity first. Thresholds are configurable to your offer and price point. Tiers below are illustrative, not fixed rules.
Defaults shown — every threshold is adjustable, or score by VantageScore 4.0 credit dials instead. These are routing tiers you configure; LeadFi never approves, denies, or lends.
Why it matters
Many high-ticket booked calls can't afford the offer, and self-reported applications cut both ways. Scoring leads on verified buying power sends reps to the prospects with real capacity, protecting calendar space and speed-to-revenue. Reported results vary.
Feed only financially qualified conversion events back to Meta and Google so the algorithm learns to find more capable buyers instead of cheap opt-ins. Buying-power scoring gives you a clean signal to optimize on. Reported results vary.
NQLs are not dead weight. Routed to a lower-ticket offer, payment plan, or financing path, the leads who won't buy high-ticket can still become real revenue, while qualified buyers get placed into the right path with no guessing.
Dev-first
LeadFi ships as a REST API, an MCP server for Claude and Cursor, and a no-code form-routing script, so it sits behind your existing forms, funnels, and CRM with no rip-and-replace. Post the three fields your form already captures, plus your own offer price, and get back financial-readiness signals plus an SQL/NQL routing decision to write into your CRM. Agencies can connect via MCP to qualify and enrich client lead flow at scale.
POST /v1/leads/screen
Authorization: Bearer $LEADFI_API_KEY
Content-Type: application/json
{
"name": "Jordan Rivera",
"email": "jordan@example.com",
"phone": "+15555550142",
"offer_price": 5000
}
-> 200 OK
{
"routing": "SQL",
"tier": 1,
"signals": ["vantagescore_4", "available_credit", "income", "dti"]
}Who it's for
The math on the leads you already have
Out of every 10 leads, at least half can't afford your offer today. Move the sliders to your numbers, then stack the optimizations LeadFi unlocks and watch where your revenue could go.
Optimizations you'd turn on
Each % is an average reported by LeadFi clients — illustrative, and your results will vary.
Financing is provided by third parties and is subject to their approval — LeadFi flags who may be a fit; it isn't a lender and doesn't approve or fund anyone.
Estimates for illustration only — not a guarantee, prediction, or promise of earnings. This is a best-case stack with every optimization working together — most businesses turn on only some, and these levers overlap in real funnels, so combined results are usually lower than the numbers multiplied together. Every figure is hypothetical and individual results vary; your actual outcome depends on your offer, traffic, pricing, and execution. LeadFi provides the financial-readiness data and routing — it is not a lender, makes no credit decisions, and does not guarantee revenue, funding, or approval.
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