LEAD DATA ENRICHMENT

Lead Data Enrichment With Income And Credit Signals — On The Leads You Already Have

You already collect leads. What you don't have is a read on which ones are financially ready to buy. LeadFi appends income and credit signals to the leads in your CRM — from just name, email, and phone, after the lead opts in — and hands each one back with a routing decision: SQL (qualified) or NQL (not yet). It's qualification and enrichment of your existing flow, not a new lead source, and it makes no credit decisions.

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Trusted by 400+ 7–9 figure brands
  • Soft pre-screen — no impact to the consumer's credit
  • Soft-credit pre-screen
  • REST API, MCP server & no-code script
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Trusted by 400+ 7–9 figure brands

Lead data enrichment with income and credit signals is the process of appending financial-readiness attributes to leads you already collect. From just name, email, and phone, LeadFi runs a soft-credit pre-screen and returns configurable signals — VantageScore 4.0, available credit, estimated income, and DTI — plus an SQL/NQL routing decision written straight into your CRM.

WHAT IS LEAD DATA ENRICHMENT WITH INCOME AND CREDIT SIGNALS?

Lead data enrichment with income and credit signals means adding financial-readiness attributes to the contact records you already have, instead of buying new leads. After a prospect opts in on your own form, LeadFi runs a soft-credit pre-screen from just name, email, and phone and appends configurable signals — VantageScore 4.0, available credit, estimated income, debt-to-income (DTI), and funding or financing pre-approvals. Each enriched lead comes with an SQL/NQL routing decision so your team knows who's ready to buy. LeadFi is a lead-qualification and routing layer, not lead generation and not a lender — it never sells new leads and makes no credit decisions.

What lands in your CRM

The signals you get back on every lead

Every enriched record hands your CRM a clean financial-readiness snapshot plus a routing verdict. Below is a labeled fictional lead to show the shape of the data — LeadFi outputs signals on your real leads, never invented consumer figures.

You choose which signals each pre-screen returns. Configure them per package in the dashboard.

Jordan Marsh(555) 010-2024
Illustrative example
Lead statusSQL — Tier 2 (qualified)
VantageScore 4.0
728
Available credit
$24,500
Funding / financing pre-approval
Pre-approved · $28,000subject to underwriting · not a lender
Annual income
$142,000
Total debt / DTI
$31,200 · 22%
Verified address & age
Confirmed
Identity match
~99.9%reported · results vary
Routing action→ Send to calendar (speed-to-lead)

Illustrative example for a fictional lead — sample data, not a real consumer. On a live pre-screen LeadFi returns the signals you configure. Soft pull; no impact to the consumer's credit. Not a lender; no credit decisions.

How it works

HOW LEADFI ENRICHES YOUR LEADS

  1. LEAD OPTS IN ON YOUR FORM

    A prospect submits your existing form, funnel, or calendar with name, email, and phone. Nothing changes for the visitor. LeadFi sits behind the flow you already run — no new landing pages, no new traffic source.

  2. SOFT PRE-SCREEN RUNS INSTANTLY

    LeadFi triggers a soft-credit pre-screen and appends configurable financial-readiness signals: VantageScore 4.0, available credit, estimated income, DTI, and funding or financing pre-approvals. A soft pull does not impact the consumer's credit.

  3. ROUTING DECISION HITS YOUR CRM

    LeadFi returns an SQL/NQL verdict with readiness tiers and writes the enriched record straight into your CRM. Qualified prospects route to booking or sales; not-yet leads route to a lower-ticket offer or lower-priority nurture.

SQL vs NQL

HOW THE ROUTING DECISION WORKS

LeadFi turns raw financial-readiness signals into a routing verdict you configure. Every lead is scored against your thresholds and sorted into SQL (qualified now) or NQL (not yet) with tiers in between, so your team spends time on buyers with real capacity instead of guessing. You set the rules; LeadFi enforces them consistently on every opt-in. LeadFi is not a lender and makes no approve/deny or credit decisions — it routes leads by the readiness signals you choose to weight.

  • SQL · Tier 1≈ $10k–$30k in accessible buying power. Financially qualified — route to a booked call.
  • SQL · Tier 2≈ $30k–$50k in accessible buying power. Prioritize on the calendar ahead of unscored leads.
  • SQL · Tier 3≈ $50k+ in accessible buying power. Route straight to your top closer for speed-to-lead.
  • Tier 0 · Funding / financingMeets the financing lane — default ≈ $100k+ income and ≤ 50% DTI. Flag for a funding or financing path.
  • NQL · Not yetUnder ≈ $10k in accessible buying power today. Route to a lower-ticket offer, payment plan, or nurture — never a wasted call slot.

Defaults shown — every threshold is adjustable, or score by VantageScore 4.0 credit dials instead. These are routing tiers you configure; LeadFi never approves, denies, or lends.

Why it matters

WHY ENRICH LEADS WITH FINANCIAL-READINESS SIGNALS

STOP CHASING LEADS WHO CAN'T BUY

Enrich every opt-in with buying-power signals so your team calls prospects with real financial capacity first. Fewer dead-end conversations, tighter pipeline, more time on closable deals. Reported results vary.

ENRICH LEADS YOU ALREADY OWN

No buying new lists, no lead-gen spend. LeadFi appends VantageScore 4.0, income, available credit, and DTI to the contacts already in your funnel — turning thin form fills into decision-ready CRM records.

ROUTE AUTOMATICALLY, DIGNITY INTACT

SQL/NQL routing fires the moment a lead comes in. Qualified prospects get your best offer; not-yet leads get a lower-ticket path — everyone gets a relevant next step, no one gets ghosted or shamed.

Dev-first

BUILT FOR DEVELOPERS AND AI AGENTS

Ship LeadFi three ways: a REST API for direct integration, an MCP server for Claude and Cursor agents, and a no-code form-routing script that drops behind existing forms. Send name, email, and phone; get back financial-readiness signals plus an SQL/NQL routing decision to write into your CRM. A soft pull does not impact the consumer's credit.

POST /v1/enrich
{
  "name": "Jordan Lee",
  "email": "jordan@example.com",
  "phone": "+15555550123",
  "signals": ["vantagescore_4", "income", "available_credit", "dti"]
}

-> 200 OK
{
  "routing": "SQL",
  "tier": "qualified_now",
  "signals": { "...": "financial-readiness attributes" }
}

Who it's for

WHO USES LEADFI ENRICHMENT

  • Agencies qualifying client leads before handoff
  • Coaches and consultants filtering high-ticket applicants
  • SaaS teams scoring free-trial and demo signups
  • Lenders, mortgage, and real-estate qualifying inquiries
  • Credit-stacking and funding advisors pre-screening applicants
  • Med spas and dental practices routing consult requests
  • Home-services businesses prioritizing high-value quotes
  • Sales teams that need SQL/NQL routing on inbound

The math on the leads you already have

See what your funnel could be worth with LeadFi.

Out of every 10 leads, at least half can't afford your offer today. Move the sliders to your numbers, then stack the optimizations LeadFi unlocks and watch where your revenue could go.

Optimizations you'd turn on

Each % is an average reported by LeadFi clients — illustrative, and your results will vary.

Financing is provided by third parties and is subject to their approval — LeadFi flags who may be a fit; it isn't a lender and doesn't approve or fund anyone.

Your revenue today$1.0M/mo$12,000,000 / yr · 125 closed / mo
With LeadFi$1.8M/mo$21,840,000 / yrIllustrative — not a forecast.
1.8× revenue+$9.8M added per year

Estimates for illustration only — not a guarantee, prediction, or promise of earnings. This is a best-case stack with every optimization working together — most businesses turn on only some, and these levers overlap in real funnels, so combined results are usually lower than the numbers multiplied together. Every figure is hypothetical and individual results vary; your actual outcome depends on your offer, traffic, pricing, and execution. LeadFi provides the financial-readiness data and routing — it is not a lender, makes no credit decisions, and does not guarantee revenue, funding, or approval.

FAQ

Common questions

What is lead data enrichment with income and credit signals?
It's appending financial-readiness attributes — VantageScore 4.0, available credit, estimated income, and DTI — to leads you already collected. LeadFi does this from just name, email, and phone via a soft-credit pre-screen, then writes an SQL/NQL routing decision into your CRM.
Is this lead generation?
No. LeadFi never sends, sells, or sources new leads. It enriches and routes the leads you already collect on your own forms and funnels. It's a qualification and CRM-enrichment layer, not a lead-gen service.
Does the soft-credit pre-screen affect the consumer's credit?
No. LeadFi runs a soft-credit pre-screen, and a soft pull does not impact the consumer's credit. It's used to enrich and route the lead, not to make a lending decision.
Is LeadFi a lender or does it approve applicants?
No. LeadFi is not a lender and makes no approve/deny or credit decisions. It returns financial-readiness signals and an SQL/NQL routing verdict based on the thresholds you configure. Your business decides what to do with each lead.
What data do I have to send to enrich a lead?
Just name, email, and phone from your existing opt-in form. LeadFi appends the financial-readiness signals you enable — VantageScore 4.0, income, available credit, DTI, and funding or financing pre-approvals — and returns the routing decision.
How does LeadFi integrate with my stack?
Three ways: a REST API, an MCP server for Claude and Cursor, and a no-code form-routing script that sits behind existing forms, funnels, calendars, and CRMs. It writes enriched records and SQL/NQL routing straight into your CRM.

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Related capabilities

TURN THE LEADS YOU ALREADY HAVE INTO QUALIFIED, ROUTED PIPELINE

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