About LeadFi

We help you know which of your leads can actually afford to buy.

LeadFi is financial-readiness lead qualification and routing for high-ticket, lead-driven businesses. It sits behind your existing forms, funnels, calendars, and CRMs and enriches each lead after it opts in — your existing database and every new one — from just name, email, and phone, then sorts SQL vs NQL and routes by readiness. We are not a lead source, and we are not a lender.

Mission

Make the same lead flow worth more

High-ticket sales teams spend real time on people who can't afford the offer. LeadFi's job is to fix the qualification gap — not by sending you more leads, but by revealing which of your leads — the ones you already have and the new ones still coming in — are financially ready, then routing each to the right next step. Qualified buyers go to the closer fast; everyone else goes somewhere genuinely useful.

The mechanism is a soft-credit pull pre-screen, run after a lead opts in, that hands your CRM the financial-readiness signals you configure — VantageScore 4.0, available credit, income, DTI and more — plus a routing decision, SQL or NQL, you act on instantly. A real consumer's data never appears on a public page. From there you can route, condition your ad pixel on qualified events only, monetize the rest with lower-ticket and payment paths, and place financing for the buyers who are ready, through our sister product PayFull / LeadFi Capital.

What we believe

The principles behind the product

You don't need more leads

Most high-ticket teams already have enough lead flow. The problem isn't volume — it's that a large share of those leads can't afford the offer. We help you raise the share of your pipeline that's financially ready, on the flow you already run.

Qualification is a soft pull, not a hard inquiry

Every pre-screen is a soft-credit pull from name, email, and phone — no SSN required from the lead, no impact to the consumer's credit, and a consent reference on every call. Compliance is a workflow you design with your advisors.

Nurture is alignment, not punishment

A lead who isn't ready today isn't a bad lead. We route NQLs to nurture, lower-ticket offers, and financing paths so no lead is wasted — and no one is shamed for where they are.

Show the product, not a promise

We're a dev-first, agent-native product. Real code, a real API, an MCP that works with Claude and Cursor, and pricing you can see — not a demo wall and a sales gate.

Plain and honest

What LeadFi is — and isn't

What it is

  • Financial-readiness lead qualification & routing
  • An engine that sits behind your existing stack
  • A soft-credit pull pre-screen workflow
  • SQL / NQL classification + routing — buyer-fit signals
  • Returns the financial-readiness signals you configure — VantageScore 4.0, available credit, income, DTI
  • Dev-first: API, MCP, and no-code webhooks

What it isn't

  • Not a lead source — it doesn't generate or sell leads
  • Not a lender — it makes no credit decisions
  • Not a replacement for your CRM or ad stack — it complements them
  • Not a public scoreboard — a real consumer's financial values never appear on a public page (demos use fictional, illustrative data)
  • Not a "guaranteed" or "certified" anything — compliance is a workflow you design with your advisors

See it on your own lead flow — starting with your next 20 leads.

Start free — get your API key Book a call

Building with an API or agent? Start free · Want it mapped to your funnel first? Book a call · Custom volume or reseller? Talk to us

Start free — get your API key